There are nearly 267,601 people working in advertising agencies
What does a creative agency do? A creative agency is a company that develops and executes innovative responses to help businesses with their marketing by increasing brand awareness, highlighting products or services and most importantly, drive profits. Many creative agencies offer services like branding, marketing, advertising, design, public relations, social media and many more.
Many companies hire creative agencies to outsource the work they may not have an in-house team for and to utilize experts in the field. This additional support can also help companies free up their internal team to focus on other work advancing the business. Typically, if a business is looking to increase profits, they'll turn to agencies to create a marketing strategy to amplify the business as a brand to help achieve their goals.
You may find a variety of titles and roles at agencies but generally the most common leadership roles in a creative agency are: Project Managers, Account Managers, Creative Director, Traffic Manager, Account Director and Brand or Marketing Managers.
The average salaries of leadership in creative agencies
Including average annual bonus
Least satisfied
Most satisfied
Traffic
Manager
$55.8K
Account
Manager
$84.5K
Project
Manager
$77.9K
Brand or
Marketing Manager
$102.5K
Creative Director
$106.6K
Account
Director
$121.0K
| Glassdoor | Salary Expert | Indeed | Overall | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Job role | Salary | Bonus | Salary | Bonus | Salary | Bonus | Average salary | Average bonus | Total | Salary satisfaction |
| Account Director | $117,338 | $23,745 | $63,813 | $1,927 | $106,273 | $50,000 | $95,808 | $25,224 | $121,032 | 76% |
| Creative Director | $127,046 | $11,525 | $69,208 | $5,239 | $98,562 | - | $98,272 | $8,382 | $106,654 | 69% |
| Brand or Marketing Manager | $114,440 | $7,272 | $101,200 | $7,661 | $69,492 | - | $95,044 | $7,467 | $102,511 | 64% |
| Account Manager | $65,852 | $25,632 | $73,778 | $5,696 | $64,823 | $18,000 | $68,151 | $16,443 | $84,594 | 56% |
| Project Manager | $81,302 | $4,898 | $69,208 | $5,239 | $68,222 | - | $72,911 | $5,069 | $77,979 | 63% |
| Traffic Manager | $67,903 | - | $31,924 | $504 | $66,098 | - | $55,308 | $504 | $55,812 | 45% |
If you are looking for your next role on a creative team or agency, we have a free job board that helps you find jobs, gigs, and opportunities in the creative industry.
The U.S. advertising revenue is projected to be $286 billion by 2024
Recent demographic data shows that roughly 53% of the industry's employees are women
63% of employees offer their workers a hybrid work model, which involves a combination of working remotely and in person
Agency & leadership statistics you need to know
For those leading agencies or perhaps thinking of starting their own creative or digital agency, staying on top of your own business insights is just as important as being aware of changes in the industry and the demographics and preferences of agency employees and trends.
